The lettering of the wordmark adds a sense of progress and innovation, as well as a creative approach to everything the brand does. Using a minimalist color palette, it looks strong and stylish. The Anytime Fitness logo is eye-catching and remarkable. It is abstract and contemporary, looking cool and powerful in the bright color. The purple emblem depicts a running person silhouette which also resembles a swirl. Two white parallel stripes, crossing the wordmark, reflect the speed and movement, adding strength and meaning to the logo. The “Anytime” part features bigger lettering, pointing on the main advantage of the fitness club. For more information on Self Esteem Brands and its various franchise opportunities, please visit. Our vision is a world of self-esteem, for every human to rise from their challenges. Leading with a high-performance culture anchored in the values of people, purpose, profits and play, SEB seeks to enrich the lives of all who interact with our brands and businesses. SEB is also the parent company to affiliates Provision Security Solutions and Healthy Contributions. Self Esteem Brands (SEB) is the parent company of Anytime Fitness (the world's largest fitness franchise), Basecamp ® Fitness, The Bar Method, ® Waxing the City ® and Stronger U. Our purpose is to improve the self-esteem of the world. For more information on franchise opportunities, visit. All franchised gyms are individually owned and operated and features the "Anywhere Access" policy which allows members access to any Anytime Fitness gym worldwide. Open 24 hours a day, 365 days a year, Anytime Fitness offers a "Real AF" experience for members - personalized fitness and nutrition coaching available anywhere they need it. (It remains the only global gym franchise to do so.) As consumer expectations move beyond fitness to a more holistic approach to wellness - particularly as the world works to reemerge from a global pandemic - Anytime Fitness is expanding its convenience-first strategy to promote the relentless support and personalized guidance of its dedicated coaches, both in and outside the gym.Īnytime Fitness worked with 10 Thousand Design on in-club experiential design and Colle McVoy on the "Real AF" creative campaign, which hits national TV, digital, print, streaming audio and social the week of December 27, 2021.įor more information or to locate a nearby Anytime Fitness gym, visit Also, follow Anytime Fitness on Facebook, Twitter, Instagram and YouTube.Īnytime Fitness ® is the fastest-growing gym franchise in the world, serving 4 million members at nearly 5,000 gyms in nearly 40 countries on all seven continents. Each spot casts aside self-doubt and limiting beliefs, encouraging members to fully embrace themselves as they are and seek the services and support AF provides.Īnytime Fitness disrupted the industry in 2002 by becoming the first gym franchise in the United States to offer 24-hour access. The first campaign spots for the "Real AF" platform are launching today. "The 'Real AF' experience amplifies the unique and personalized ways our coaches provide the best guidance accessible anytime, anywhere." "Our traditional coaching approach at Anytime Fitness has played an essential role in literally thousands of member success stories over the years," Anderson said. The availability of the latest "Real AF" experiences and services will roll out as part of a multi-year evolution in partnership with Anytime Fitness club locations across the U.S., and extend across nearly 5,000 locations in nearly 40 countries, on all seven continents.
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